Race For More Than A Record
No one recognizes the need for water more than an athlete. It’d be impossible to train and compete without it. We may take it for granted, but it’s always there for us. All it takes is a flip of the faucet after a long run, or a simple reach for a water bottle during a hard ride, for us to access clean water. Yet millions of people around the world have to walk miles to gather it from a local river or pond. And even after their long walk, without a filter, clean water may still be out of reach.
So we were pretty excited when local athlete, Ben Merritt, decided to ride his next race, the 30-mile Iceman Cometh Mountain Bike Race, for 20 Liters. Motivated by the desire to race for something bigger than a personal record, he started by creating an online fundraising campaign with the goal of raising $150—the cost of one slow-sand filter. Then, he simply shared what he was doing through social media. He described the response like a slow clap—starting slowly, then gradually building to a peak the week before the race. Once the giving started, people seemed to realize that it was ok to give whatever they could. Some gave $5. Some gave $100. Every donation was important, and every one counted. In fact, they counted up to quite a bit more than he ever expected. By the day of the race, $520 had been donated—enough to fund almost 4 water filters.
So what passion of yours could you make about something bigger? Visit our fundraising page for a few simple ways you could turn your next ____ into clean water for the millions without it.